Will Blogging Help With SEO?

Blogging does helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
Search engine optimization is incredibly important for marketers. Optimizing your web pages — including your blog posts –makes your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading to learn more….
How do you know what matters and what doesn’t?
Confusion is a common issue facing digital content marketers — In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).
It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn’t feel unnatural .
A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.
Why long-tail keywords? These longer, often question-based keywords keep your post focused on the specific goals of your audience. Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you. In other words, you’ll generate right type of traffic: visitors who convert.

2. Include these 1–2 keywords in specific parts of your post.
Now that you’ve decided on your one or two keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?
There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.
by subscribing to Google’s official blog.

3. Optimize the meta description, and use all the space.
To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for, and ultimately helps them decide if they’ll click or not.
The maximum length of this meta description is greater than it once was — now around 300 characters — suggesting it wants to give readers more insight into what each result will give them.
So, in addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword for which you are trying to rank.

4. Optimize your images’ alt text.
Blog posts shouldn’t only contain text — you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images rank in Google Images results. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.
Technically, alt text is an attribute that can be added to an image tag in HTML. Here’s what a complete image tag might look like (bolding added for emphasis):
<img class=”wt-blog__normal-image” src=”image.jpg” alt=”image-description” title=”image tooltip”>
Adding keywords to your alt text may seem minor — and it isn’t going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive, like “kittens-playing-at-home:”

5. Link internally when possible.
Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post or web page then you should link to that page.
Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.

6. It increases the number of pages on your website.
This is the real secret to SEO. The more content you have, the more the search engines will have to crawl and index. This helps give the crawlers a better understanding of just what your website is about, and which types of searches it should rank highly for.
It also gives you the opportunity to branch out on your keyword use. There are two main complications with SEO:

7.Use Google’s Search Console.
Google’s free Search Console contains a section called the Search Analytics Report. This report helps you analyze clicks from Google Search, and it’s useful to determine which keywords people are using to find your blog content

When you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term..
We don’t expect you to incorporate each of these SEO best practices into your content strategy.. But as your website grows, so should your goals on search engines. Then you’ll be able to do some link building to get other websites to link back to your blog!

Businesshands

Businesshands brief introduction to SEO

This is a brief introduction to SEO.

Businesshands aims to inform you what SEO is, but not to teach you how to become an SEO expert.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the printed books can go quickly out of date, but if you ask around there will likely be at least a couple good guides .

What is SEO?
SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name
Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them.  It is usually a good idea to use your keywords in your domain name when possible.

SEO Content
Having interactive, unique and engaging content is extraordinary for not only your site guest but also for search engines.
The more effective, informative and interesting content you have, the more probable that your guests will stay and look around on your site. Furthermore, it influences search engines to put a greater numbers of your website pages in their search indexes.
To know how SEO works, you will need to know how to use content marketing in an SEO-friendly manner. To do so, you may begin by just making blog posts on your site, and as your audiences develop, you can grow your content to suit your business.
• Here are the different kinds of quality content that you can offer –
1. Blog Posts
2. Articles
3. E-Books
4. Tutorials and How To Guides
5. Slides
6. Videos
7. Podcasts, etc.

Gaining Top Rankings does not happen overnight
Your main competitor is likely to have been around for a long time and built many links  up over time.
Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links
Register your site in the major directories such as the Yahoo! Directory . I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links.

  • Write press releases and articles and syndicate them on other sites. Link back to your site using your keywords when possible) in the article signature block.
  • Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
  • Buy advertising from related websites
  • Sponsor sites and get them to link to you.

 Businesshands – We hope you enjoyed reading this article

A Learners Guide To SEO

SEO stands for search engine optimisation and in short, it’s a way of helping your website come up higher on the rankings . This means when a person searches for products or services that you offer on sites like Google, Bing or Yahoo (which are known as search engines).

You probably already knew that, but what you and many other people don’t know is what you’re getting when you buy SEO services from an agency and how you can measure its success. Look on a typical website for an SEO agency and the offerings are not exactly easy to understand for a learner.
There will be  somewhere between 3 and 5 packages with fantastical names like “superboost”  but try and find out what that actually means in real terms and you might be hard-pushed to find the answer.
So  as a company that’s offers SEO, we’d like to give you the knowledge to make an informed choice about (i) whether SEO should be a priority for your business  (ii) what’s included in your SEO services and (iii) how you measure if your SEO services are working.

Let’s start…
is it onsite or offsite?
Typically, SEO services are categorised into onsite and offsite services. Onsite services are any services that are done directly on your website. This could be improvements to your website content or to the page titles and background data (known as metadata) which Google and other search engines see when they’re looking for the right page.
Offsite refers to any SEO work that does not take place on your website. This is typically focused around getting links to your website placed on other websites.

what’s first?
The first step with any SEO service is to complete an SEO audit. This allows an SEO agency (and the client) to understand the current state of the website and where there is room for improvements. The audit should look at the structure as well as the optimisation of pages, content and images.

what’s next?
Next is the Keyword and Competitor Analysis phase. Here, an agency will be taking the search terms that you would like to be found under, and analyse the online world to understand how many other organisations are competing for the same terms. From this, your agency will be able to produce recommendations for search terms that can be successful within your budget.

do you know how much traffic is currently visiting your website?  
The ultimate aim with SEO is to increase the number of visitors that naturally find your website through a search on Google (or Yahoo or Bing). It goes without saying then – that a good way of measuring the success of your SEO is to understand the volume of traffic that is coming to your website now, so that when you start the SEO service you are able to compare the results at a later stage.
Install Google Analytics as a priority.  Your SEO agency should also provide you with a report before they being any activities which details your current Google ranking.

SEO– the core offering
So we’ve talked about what happens before your SEO service begins. But if you choose to move forward with an SEO service – what is actually getting done? Here’s a very brief overview:
Your website will be optimised. This means the content, the page titles, the headers, the images, the background data and more will be optimised to help your website become more visible on search engines.
Your agency will start building links to your website on other websites (known as backlinks). This sounds a bit odd I know, but (very generally) the more links that point to your website – the higher your website will rank (it’s a lot more complicated than that in reality). All websites across the world are graded and a link from a higher “grade” website has more weighting than a “lower grade” website. The types of links and the speed at which the links appear also have an impact on your ranking and this is where a good SEO agency can differentiate this information.

IMPORTANT ADVICE– Don’t be tempted to spend your days posting links to your website on hundreds of other random websites in the hope of improving your SEO. Likewise, don’t employ the services of any individual or company who promises to provide “backlinks” cheaply for you. Links added in the wrong way or on the wrong sites can actually damage your SEO and you could even be blacklisted from Google itself. That’s an expensive mistake to make!

Back to the core offering – the final part of a standard SEO package is regular, high quality content. For your website to remain relevant and improve it’s ranking, you or your agency will need to write and publish a new blog post or article on a regular basis. The content will need to be optimised for your chosen search terms and distributed.

what about social media?
Social media plays an important role in your SEO although it’s not generally seen as part of the core offering.
Social media is a great way to distribute your regular content to a wider audience. Not only will that drive more people to your website, but your target audience may like your content so much, they decide to host a link to it on their own website, helping to further improve your website ranking.
Not all SEO agencies are good at social media so you may need to pass that responsibility to another agency or (and a much better option) find an agency that is good at both (like Businesshands!) .

and the conclusion…
Who could forget the all-important reporting and analytics. How will you measure the success of your SEO?  Your SEO agency should provide you with a regular report detailing their activities and the effects this has had on your ranking and you’ll also have Google Analytics installed so you can compare the number of website visitors now to when you first started.
So there we go. Hopefully we’ve shed some light on how SEO works and how you should work with an SEO agency.

If you would like to learn more about businesshands SEO services, pick up the phone and call a member of our team on 0207 458 4788 today.

 

Why Should A Small Business Invest In SEO

 

Why should you as a small business owner be concerned about search engine optimization (SEO)?
• Because you want to provide visitors to your website with such a fantastic user experience that they will tell others
• Because you want to provide search engines like Google with critical information so they will place your site in the top 5 spots on the returns page
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – then someone else is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers.

Reasons to Invest in SEO Marketing

1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for.

2.Potential for Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service.. No bold and expensive magazine advert is required. You just have to present yourself in one of those top 5 results and – presto! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over.

3. Optimal Reach
People unconsciously trust search engine results. To a user if Google places a business in the top spot of a search, then it must have earned that place and it must be good.

4.  Exposure for your Brand
As stated in point #2, people unconsciously trust search engine results. If Cathy’s Cakes is #1, then Cathy’s serves the best cakes. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

Conclusion:
Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be King. But when used in conjunction with other important marketing tools, SEO will provide traffic, credibility and branding .

Businesshands

 

SEO tips for you

SEO TIPS

Before you publish your next piece of web content, run it through the following  checklist for the best SEO tips

1. Pick a good keyword  or phrase
First you need to pick the search term or phrase you want the post to show up for. If I am writing about the best small toy for cats I will want to find out what people are actually searching for.
The easiest way to do this is to use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)
For example, I noticed that “small cat toys” receives 890 monthly searches — higher than any other related combination of words.

2.Competition research.
Now that I have a search term I want to try to rank for its time to some research on your competition.

3. Good content.
Now that you know what your competition looks like, it’s time to create the content that is  capture your target markets attention.
Whether you  are creating a blog post, ecommerce store page or newsletter  it needs to be better than the good content.

4. Put the keyword in your page title.
This should be simple enough, but I’ll here goes: Your page title should contain your keyword, but that doesn’t mean it has to be exact .
Additionally, the title must also be interesting enough that people will actually want to click on it!

5. Put the keyword in your header.
A suggestion would be to organise webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).
This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

6. Use the keyword in the URL and in the post.
Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will rank  better when deciding whether or not to show a certain page?
www.ExampleDogToyWebsite.com/9124824834-1
www.ExampleDogToyWebsite.com/small-cat-toys
THE SECOND ONE ! While the first might not completely kill your SEO efforts, the latter will show Google exactly what the post is about.

7. Insert internal links.
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.

8. Get external links.
External links are links from websites other than your own. Google relies heavily on external links and this makes sense, doesn’t it? You can talk about yourself and your business all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.”

www.businesshands.co.uk

 

A complete beginners guide to SEO

SEO stands for search engine optimisation and in short, it’s a way of helping your website come up higher on the rankings when a person searches for products or services that you offer on sites like Google, Bing or Yahoo (which are known as search engines).

You probably already knew that, but what you and many other people don’t know is what you’re getting when you buy SEO services from an agency and how you can measure its success. Look on a typical website for an SEO agency and the offerings are fairly fuzzy. There’ll be somewhere between 3 and 5 packages with fantastical names like “supercharger” or “turbo boost” but try and find out what that actually means in real terms and you might be hard-pushed to find the answer.

So to celebrate the launch of our very own SEO services, we’d like to give you the knowledge to make an informed choice about (i) whether SEO should be a priority for you (ii) what’s included in your SEO services and (iii) how you measure if your SEO services are working.

Let’s begin…

is it onsite or offsite?

Typically, SEO services are categorised into onsite and offsite services. Onsite services are any services that are done directly on your website. This could be improvements to your content or to the page titles and background data (known as metadata) which Google and other search engines see when they’re looking for the right page.

Offsite refers to any SEO work that does not take place on your website. This is typically focused around getting links to your website placed on other websites.

what’s the first step?

The first step with any SEO service is to complete an SEO audit. This allows an SEO agency (and the client) to understand the current state of the website and where there is room for improvements. The audit will look at the overall structure as well as the optimisation of pages, content and images.

what’s next?

Well, now we’re on to the Keyword and Competitor Analysis phase. Here, an agency will be taking the search terms that you would like to be found under, and analyse the online world to understand how many other organisations are competing for the same terms. From this, your agency will be able to produce recommendations for search terms that can be successful within your budget.

do you know how much traffic is currently visiting your website?  

Website traffic report from your SEO agency

The ultimate aim of the game with SEO is to increase the number of visitors that naturally find you through a search on Google (or Yahoo or Bing). It goes without saying then – that a good way of measuring the success of your SEO is to understand the volume of traffic that is coming to your website now, so that when you start the SEO service you’ve got a baseline to compare it to.

Install Google Analytics as a priority.  Your SEO agency should also provide you with a report before they being any activities which details your current Google ranking.

seo – the core offering

So we’ve talked about what happens before your SEO service begins. But if you choose to move forward with an SEO service – what is actually getting done? Here’s a very brief overview:

  1. Your website will be optimised. This means the content, the page titles, the headers, the images, the background data and many more things besides… they’ll all be optimised to help your website become more visible on search engines.
  2. Your agency will start building links to your website on other websites (known as backlinks). This sounds a bit odd I know, but (very generally) the more links that point to your website – the higher your website will rank (it’s a lot more complex than that in reality). All websites across the world are graded and a link from a higher “grade” website has more weighting than a “lower grade” website. The types of links and the speed at which the links appear also have an impact on your ranking and this is where a good SEO agency can differentiate itself from a mediocre or a plain useless one.

IMPORTANT –  A word of advice here. Don’t be tempted to spend your days posting links to your website on hundreds of other random websites in the hope of improving your SEO. Likewise, don’t employ the services of any individual or company who promises to provide “backlinks” cheaply for you. Links added in the wrong way or on the wrong sites can actually damage your SEO and you could even be blacklisted from Google itself. That’s an expensive mistake to make!

  • Back to the core offering – the final part of a standard SEO package is regular, high quality content. For your website to remain relevant and improve it’s ranking, you or your agency will need to write and publish a new blog post or article on a regular basis (as a minimum every 2 weeks). The content will need to be optimised for your chosen search terms and distributed wherever possible.

what about social media?

Social media plays an important roSocial media plays an important role in SEOle in your SEO although it’s not generally seen as part of the core offering.

Social media is a great way to distribute your regular content to a wider audience. Not only will that drive more people to your website, but your target audience may like your content so much, they decide to host a link to it on their own website, helping to further improve your website ranking.

If you’re going to use an SEO agency for your social media as well, ask for examples of their work. Not all SEO agencies are good at social media so you may need to pass that responsibility to another agency or (and a much better option) find an agency that is good at both (like us!) .

and finally…

Who could forget the all-important reporting and analytics. How will you measure the success of your SEO? Well, traditionally your SEO agency will provide you with a regular report detailing their activities and the effects this has had on your ranking and you’ll also have Google Analytics installed so you can compare the number of website visitors now to when you first started.

Here at businesshands, we provide you with your own log-in to our SEO monitoring platform so you can take a peak and monitor progress whenever you choose, without having to take someone else’s word for it.

So there we go. Hopefully we’ve shed some light on how SEO works and how you should work with an SEO agency. If you would like to learn more about businesshands SEO services, pick up the phone and call a member of our team on 0207 458 4788 today.

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