Businesshands Video Marketing

 

The digital landscape has changed significantly in the last 5 years.

What’s more, digital technology is more affordable than its ever been and there are virtually no boundaries on how, when and where people can interact with content.

Content only succeeds if it delivers what your consumers want, when and how they  want it.

Here is what you need to know about video marketing and why its the future of content

The numbers

  • Adding a video to marketing emails can boost your click through rates by almost 300%
  • YouTube reports that mobile video consumption grows by 100% each year
  • 65% of company decision makers would rather watch a video than read an article
  • Embedding a video in your landing page can increase your conversion rates by 80%

Five reasons to start using video marketing

  • Boost your sites SEO
  • Video content performs on all devices
  • Video content can easily go viral and boost your brand recognition
  • Promote your brand message
  • All large companies depend on video marketing and so can smaller companies

Video marketing is an incredible way to stand out from the crowd . Its a smart way to approach content marketing in 2018 and beyond.

Strategies

  • Publishing schedule – We can do monthly or fortnightly videos
  • Short form videos – Short videos are ideal for sharing on sites such as Twitter and Instagram. Customers can quickly scroll through their social media feeds and view your video.
  • Call to action- One mistake an unexperienced marketer can is to create a great video without attaching a call to action. Customers may enjoy your message but then have no idea what to do afterwards. Just a few words at the end of your video can lead to a conversion that otherwise wouldn’t have happened.
  • Videos on specific annual festive holidays such as Christmas will be enjoyed by consumers and can lead to conversion.

We can provide you with affordable video marketing for your business…. learn more