What is a website?

What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to see how many business don’t actually have a website and no online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business.
Do you want to know the benefits of having a business website?
Here you go…..

Easily accessible
Your website and social media accounts are accessible around the clock.. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. You’ll think twice about going back or you may just find another store that is more easily accessible.
Since your website is operational 24/7 your customers and clients can easily access your website and services.

Cost Effective
You know exactly how much your website is going to cost you but a shop or store on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as theft and damage.
A strategically and well developed website and online presence provides tremendous benefits.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Smart businesses realise this and thus have their own website showcasing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is likely doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever and whenever.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate.

Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.
You might also want to check out our website design

Thank you for reading

Businesshands

Here are four reasons to consider a website redesign in 2018.


Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. The reluctance to outlay the expense of a new website design is understandable especially in the early stages. But if this is done well, redesigning your website can be a high return on investment.

Here are four reasons to consider a website redesign in 2018.

1. Your Content Management System or Website Technology Is outdated
It has been said that one human year equals at least four Internet years. That’s how fast technology is progressing, however some website platforms and content management systems haven’t kept up. They may have been great a few years ago, but if your website has been built on older technology you may find your editing choices will become limited as new features become desirable, and you may also be more vulnerable to security breaches and unwanted hacks. By having your website redesigned on a more contemporary, flexible and progressive platform your website will be able to adapt with technology and maintain greater security.

2. Your Website Should Be Mobile-Friendly
Mobile users expect to get what they want very quickly and easily, and want to have “mobile intelligent” features.It is important that your website is optimized for mobile devices to ensure the best user experience and if you are simply delivering your users to the desktop version of your website you will be losing business due to accessibility issues.

3. Your Website Design Looks Outdated
The first impressions is valuable. Research shows that you only have a few brief seconds to get the user’s attention and engage them. Also the quality of your website design is a direct reflection on your business image, so it is important that your website looks professional, fresh and contemporary. Additionally, if the aesthetics of your website design is old the chances are that the user experience is also going to be lacking.

4. You Aren’t Getting the Results You Expected
No matter how much you like your website, you would probably like it more if you got the results you wanted. Getting results is a direct result of how you attract, engage, convert, measure and optimize your website towards your business goals.
Before committing to a redesign, look at your current website and reassess what you would like to accomplish. Think about new technology to really improve your online opportunities.

Business goals change over time and you want your website to support these changes. The great thing about new technology gives your business more opportunities to expand into different areas.
Social media, online review sites and cloud applications. If you don’t redesign your website to integrate new technology into your business you may find it hard to keep up in your industry.
Your website is a living part of your business, and it should evolve and change as your business grows and as technology progresses.

Learn more about website design service to really help drive your business forward.

Simple things you should do to your website

 

So you’ve just  brand new website built is ready to be launched and its  packed full of glossy images. Stacked full of information about your company and jacked up to the nines with widgets to let people follow you, sign up to your newsletter or even book a meeting. It’s all very exciting and you’ve led the project from start to finish. You really feel it shows off, not just your creative genius but also the values and the personality of the brand it represents. But before you hit the “launch” button, there’s a few things you should be checking to make sure your website doesn’t end up doing more damage to your brand than good. Things which you’d be amazed how many businesses fail to do.

Check for spelling and grammar errors
For every website that is spelling and grammar error free, there will be five more websites that are littered with literary mistakes and that’s bad for business. If you’re building an all singing, all dancing website, it can be easy to get caught up in the aesthetics and the functionality and forget to proof read the information your website displays. For best practice, get at least two other people to proof read the entire website before going live. If you’ve already gone live, go back and do it anyway.

Check for inaccurate or outdated information
Yes, this might be a shiny new website, but for many, the temptation to copy and paste at least a few paragraphs from the old website will be strong and why not. After all, the company has probably not changed much over the years so where’s the harm? Well, if your website contains statistics or outdated processes from a decade ago, it’s not going to look very relevant today. Similarly, expressing pride for winning an award back in 2012 isn’t going to make you look like a very forward thinking company. But what’s more important than both of these however, is if your website mentions laws or regulations that have changed. You could become liable if a visitor comes to your website for advice and then suffers because of it.

Check all your links work
Links between different areas of your website are good for SEO and depending on the size and type of your website, your links could run into the tens or even hundreds. But faulty links have the opposite effect. They’re bad for SEO and bad for the customer experience so check every link works before going live. The most common link failures we come across are the social media icons, which often still link to the web developer’s social media sites or don’t go anywhere at all.

…. A further note on social media links
If you have no intention of implementing a social media strategy and will not be using your social media regularly, we would recommend not putting links to them on your website. Social Media is used by prospective clients as a validation tool to aid in the buying process. If you are not using social media, it’s better to not advertise the fact. If you have an existing website with social media links and you’re not using social media, ask your development team to remove them.

Make sure your contact information is correct
Its easily overlooked, but check the website developer hasn’t left a “filler” number in the contact information field or in the footer by mistake? If it looks like the right number, just go through it slowly. You’d be surprised how many times a couple of numbers are the wrong way around or one of the numbers is missing. What about the email address. Is that correct? Is it still in use? Have you tested it recently? It would be a shame if customers are emailing you and their message is going into an online abyss. And of course, don’t forget to test your contact forms too. Do they work? Where do they point to? Will your customer receive an automated responder once they send in a query?

Check your website works equally well on a mobile device
With well over half of all internet traffic taking place on a mobile device these days, if you’re website is not mobile compatible, your business will seriously miss out. It’s worth remembering that Google rates mobile friendly websites higher than non-mobile friendly sites, so even if your website is viewable but not “mobile compatible” your Google ranking will be affected. And if your web developer says your website is mobile friendly, don’t just take their work for it. It’s up to you to thoroughly test your site. Often developers will use website themes (like a template) which automatically adjusts the website for different devices, however they don’t always work as they should and you might find different parts of your website end up overlapping or become unusable.

Get feedback
Last but not least, ask someone who is not immediately involved in your organisation to look at your website and explain to you what you do and the value you offer. So often, the content of a website is written by someone so entrenched in the company and the industry they represent that the message they deliver is not coherent to people on the outside. Remember, your message has to explain to a potential customer, the value you deliver and why they should have an interest in your products or services. It doesn’t need to deliver a detailed historical account of your company or provide in-depth technical specifications for your offering (unless you are an e-commerce site).

So there you go. . simple things you can do right now to make your website that little bit better.

Businesshands