Will Blogging Help With SEO?

Blogging does helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
Search engine optimization is incredibly important for marketers. Optimizing your web pages — including your blog posts –makes your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading to learn more….
How do you know what matters and what doesn’t?
Confusion is a common issue facing digital content marketers — In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).
It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn’t feel unnatural .
A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.
Why long-tail keywords? These longer, often question-based keywords keep your post focused on the specific goals of your audience. Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you. In other words, you’ll generate right type of traffic: visitors who convert.

2. Include these 1–2 keywords in specific parts of your post.
Now that you’ve decided on your one or two keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?
There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.
by subscribing to Google’s official blog.

3. Optimize the meta description, and use all the space.
To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for, and ultimately helps them decide if they’ll click or not.
The maximum length of this meta description is greater than it once was — now around 300 characters — suggesting it wants to give readers more insight into what each result will give them.
So, in addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword for which you are trying to rank.

4. Optimize your images’ alt text.
Blog posts shouldn’t only contain text — you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images rank in Google Images results. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.
Technically, alt text is an attribute that can be added to an image tag in HTML. Here’s what a complete image tag might look like (bolding added for emphasis):
<img class=”wt-blog__normal-image” src=”image.jpg” alt=”image-description” title=”image tooltip”>
Adding keywords to your alt text may seem minor — and it isn’t going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive, like “kittens-playing-at-home:”

5. Link internally when possible.
Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post or web page then you should link to that page.
Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.

6. It increases the number of pages on your website.
This is the real secret to SEO. The more content you have, the more the search engines will have to crawl and index. This helps give the crawlers a better understanding of just what your website is about, and which types of searches it should rank highly for.
It also gives you the opportunity to branch out on your keyword use. There are two main complications with SEO:

7.Use Google’s Search Console.
Google’s free Search Console contains a section called the Search Analytics Report. This report helps you analyze clicks from Google Search, and it’s useful to determine which keywords people are using to find your blog content

When you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term..
We don’t expect you to incorporate each of these SEO best practices into your content strategy.. But as your website grows, so should your goals on search engines. Then you’ll be able to do some link building to get other websites to link back to your blog!

Businesshands

Why your business should use Twitter

If you run a small business and you aren’t using Twitter, you’re missing out on a great opportunity.

Almost 50 percent of people who follow a brand on Twitter are more likely to visit that company’s website.
But don’t just think you can sign up with an email account and sales leads will start rolling in. Like any other marketing tool, Twitter should be used properly by people trained in it. Your brand can suffer irreparable damage from a misguided or badly-timed tweet.
If you use Twitter correctly it can expose your company to brand-new audiences around the world.
Here are a few reasons your brand may want to consider Twitter in its social media portfolio.

  • Twitter Followers Can Help Your Brand
  • Just being on Twitter shows you’re part of the conversation among savvy consumers Decide what kind of Twitter account you want to have: will you respond to customer complaints 24/7? Will you create a “voice” that engages with followers in a humorous or fun way? Or will your Twitter feed be more of a broadcasting platform, where you push out company messages and promote products?
    Your feed can even be a combination of these three versions. But once you decide on a style, try to stick with it if possible.
  • Assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it’s an announcement or a new product, a special deal, or an upcoming event they may be interested in. But be advised that you’ll get out of Twitter what you put into it. It’s not very engaging (or social) to just blast out one-way messages. If that’s your goal, you may want to explore Twitter’s advertising tools.

Using Twitter to Monitor Competitors
Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.
If you’re on Twitter, chances are your competitors are too, and are keeping tabs on you. That’s just one more reason to have a solid strategy behind your tweets.
Twitter is a great networking tool. Being on Twitter will give you opportunities to interact with people you would never get the chance to talk to otherwise. And some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.

Engaging with Customers on Twitter
Posting information about your products and/or services is the obvious use. But Twitter also gives you another channel for listening to and finding out about your customers – what they like or dislike about your company, how they feel about your brand and what suggestions they have for improvement.

Twitter can provide your small business with another channel to inform and engage your current and potential customers .

Businesshands

What is a website?

What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to see how many business don’t actually have a website and no online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business.
Do you want to know the benefits of having a business website?
Here you go…..

Easily accessible
Your website and social media accounts are accessible around the clock.. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. You’ll think twice about going back or you may just find another store that is more easily accessible.
Since your website is operational 24/7 your customers and clients can easily access your website and services.

Cost Effective
You know exactly how much your website is going to cost you but a shop or store on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as theft and damage.
A strategically and well developed website and online presence provides tremendous benefits.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Smart businesses realise this and thus have their own website showcasing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is likely doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever and whenever.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate.

Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.
You might also want to check out our website design

Thank you for reading

Businesshands

Tips for launching a social media marketing campaign

The number of Social media users is growing at a fast pace.
Social media users spend a lot of time on various social media platforms, which forces both small and big businesses to spend a lot of money on marketing campaigns.
If you are using social media for your business you should have a strategy for your marketing campaigns. You need to have an effective strategy to get the return you expect.

Here are some tips and advice to note for when you are creating a strategy:

1. Post engaging content
If you post interesting content then your followers will be more likely to click and share the content you post with their friends. You should always be posting engaging content and include a compelling call-to-action. If you want your followers to share a post, then ask them.If you want them to click on a link, then tell them to “click here.”
The more customers you have, the more money you are able to make. If you post dull and tedious content on your social profiles, then your followers will not engage with your content and they will not be likely to click. You may even lose followers

2. Pay attention to data
You need to know what actions to take or what types of strategy may work out and to be able to do this you need to analyse the data.
You can get required information easily and quickly. There are plenty of studies and tools that can provide you with real-time data on your performance. For example, Facebook offers an “Insights” section on pages that offers a variety of statistics on the performance of particular pages.

3. Be careful with content
Always remember that what you share on your social media accounts contributes to your brand image. Whether you share your story on Facebook, Twitter, or other social media accounts, you need to make sure you make a good impression and post something of value.
Do not only promote your products and your company. Instead you could write a blog post about an interesting topic related to your niche and then post a link with a creative call-to-action on your Facebook page. You could also post interesting “behind the scenes” moments to help your customers connect with your business on a more personal level.

4. Stay on topic
Point number 3 already mentioned that you need to cover interesting topics that relate to your product and brand. While you do that, it is important to stay on topic and try to keep the information you post on your social profiles relevant to your niche.

5. Posting engaging content only
If you post interesting content your followers will be more likely to click and share the content you post with their friends. You should always be posting engaging content and include a compelling call-to-action. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”
The more customers you have, the more money you are able to make. If you post dull and tedious content on your social profiles, then your followers will not engage with your content .

6. Do not avoiding negative feedback
There will always be people who provide negative feedback no matter what you do. Don’t ignore it! accept the criticism and carefully reply back. For example, you should thank the individual who posted the feedback for pointing out the particular issue or problem they are having and address the problem in a professional manner.

Do not expect to get instant success of your campaign as you may need to experiment before you manage to get a good return from your social media marketing efforts.

 

www.businesshands.co.uk

 

Whcih social media platform for your business

Its generally known that to increase your brand presence, you need to be active on social media .
While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.

So which Social media platform is better for your business??

The best social media platforms for business
If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

1. Twitter
Who should use it: Everyone – from individuals to the largest multinational corporations
What to share: Start, join, and lead conversations; interact directly with brands and customers
Post frequency: minimum of one time a day to multiple times a days
Twitter is the dominant democracy of the social-sharing economy. Relevancy, personality and brevity are the keys to making your voice heard.
Useful tools: Buffer lets you stockpile and schedule content in advance. Tools like this allow for posting around-the-clock, increasing the likelihood of snagging followers beyond your country or time zone without being working 24/7.

2. Instagram
Who should use it: Lifestyle, food, fashion, personalities and luxury brands
What to share: Share visual content- photos and short videos
Post frequency: Once a day
Instagram invites brands with visual content into their customers’ zone-out time. Create and post content accordingly.
You’ll want to experiment with your own userbase and followers, but it’s likely that the best time to target your posts will be to get to your audience’s eyes during their commutes, nights, and weekends.
Useful tools: Use the integrated sharing functions for Facebook, Tumblr and Twitter to repurpose your Instagram posts for more shareable media. Include a relevant hashtag to become more discoverable on Instagram and to track engagement across sites where you share the content.

3. LinkedIn
Who should use it: Businesses (especially B2B service providers), Recruiters and Job-Seekers
What to share: Job-postings, company descriptions, employer/employee research
Post frequency: Two to four times a week
Keep a company description and profile page mindful of keyword SEO, but your network of employees and contacts is your most valuable (and potentially damaging) content on LinkedIn. Make sure people in your organization are appropriate, professional and on-brand. There’s nowhere online where employers and employees are more intimately linked.

4. Facebook
Who should use it: Everyone and their cats (literally)
What to share: All types of online content, events, ads
Post frequency: Once or twice a day
Consider advertising or paying to promote your page on Facebook, but don’t make your brand’s Facebook page itself look like an advertisement. Inspire conversations and shares – and be sure to ask questions.
Of all social networks, Facebook is best equipped to share responses to a post asking a question or sparking conversation.
There’s no shortage of options for analyzing Facebook data so you can track the success of your content .
Useful tools: URL shortener Bitly does more than just shrink down links. Each time you convert a link, Bitly offers stats on clicks generated from that specific link, making it helpful to see how much traffic is brought directly from sharing to Facebook.

5. YouTube
Who should use it: Brands with video content and ads, anyone giving explanations or sharing expertise
What to share: Short (less than 1.5 minutes) video content
Post frequency: Once or twice a week
Google treats its own well, and YouTube is the prime example of this fact. YouTube videos feature prominently in Google search results.
Keep this in mind when naming and describing videos.
Useful tools: A subscription widget or link to your website can help convert single views into long-term influence.

6. Google+
Who should use it: Brands already on the other major social networks, B2B networking, bloggers
What to share: More formal and professional than Facebook; Hashtags have major search value
Post frequency: Once or twice a day
As Google’s proposed alternative to Facebook, keywords and search engine optimization are central to the appeal of Google+. Link often to content on your own website to direct this search boost where you want it most.

7. Pinterest
Who should use it: Fashion, food, design, travel and anything DIY;
What to share: Creative, visual content
Post frequency: Minimum of twice a day
Users pin and re-pin posts to Pinterest Boards, which naturally push the content on Pinterest into categories. This makes easily-categorized content most apt for sharing, and wisely-chosen keywords essential to successful post captions.
Pinning and re-pinning frequently is necessary to appear within current results for a given search term, regardless of how popular your content is.

 

Businessshands

Why you should start using a database instead of Excel and Word

 

Why you should start using a database instead of Excel and Word
Spreadsheets can only go so far. Databases are the next best step for complex data sets.
Businesshands will help you identify the pros and cons of using MS Office Access database as your software development system.

1. Sharing information
With a spreadsheet (or even word document), only one person can access the data at any one time. However with a central database, more than one person can look at the data simultaneously

2. Elimination of multiple data entry
Ever wondered just how much time you waste by copying and pasting data between documents? With a central database, as all data is stored centrally, there is no need to copy data – saving you all this time

3. Improved data quality and consistency
As all data is stored in one place, it means that everybody uses the same data rather than different variants e.g different spellings for somebody’s address

4. Effective version control
One of the problems that I see regularly in organisations is that people get confused between various versions of documents. Using a well built database, it means that everybody can easily see the latest version of a document

5. Security
In many companies, there is a need to keep certain data restricted, whilst other data can be readily shared. These sort of privileges can be tricky to maintain – especially when there several hundred documents. In a database, every user has their own logon credentials meaning that it is far easier to manage access rights to information.

6. Faster information
With a database it is easy to set up a dashboard to highlight potential problems in the business e.g. any deadlines or payments that are overdue. With a spreadsheet or word structure, these can be difficult to set up and even more difficult to maintain.

7. Mobile devices
With a bit of thought, a database can be designed so that it fits neatly onto a mobile phone or tablet. Further, information can be exchanged in real time between the database and the mobile device – so your mobile workforce can see up to date information in real time

8. Faster reporting
Management need accurate information to make decisions more effectively. Often the data for this comes from several sources meaning that it takes time to assemble. With a database, the report production can be automated – saving time.

9. Sophisticated layouts
In an excel spreadsheet you can only place information in specific cells or rows. However, with a database it can be placed in a manner that you choose, meaning that you can bring together data in a much more meaningful manner.

10. Versatility
Microsoft access can be used for type of business as its very versatile. A good developer will be able to create a Microsoft access database to suit your needs.

11. Click through capability
With a database, you can click on a piece of data and follow it through easily e.g:-
• Click on a customer and see all his orders
• Select one order and see what items have been purchased in an order
• Take one item and get a description of the item
• Identify other orders that contain this item – across all customers
• Get reports about when and how often this item is purchased
• Use this information to obtain better deals with your suppliers – increasing profitability

Businesshands

7 Tips For Developing A Social Media Strategy

Most consumers are looking to engage and connect with their favourite brands on social media.
Developing a stucessful social media marketing strategy will help increase your brand awareness, followership, and drive traffic to your website .

Here are 7 tips to help you with your social strategy in order to build your business presence.

1. Who is your target audience

Knowing and understanding your target audience is incredibly important to your digital marketing strategy. Decide who you are aiming to reach so your efforts will be aimed at engaging that audience.

2. Use a Blog on Your Company’s Website

Whether you use your blog used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website.

3. Know Your Social Media Goals

Do you want to drive traffic to your website or build leads?
Every post that you publish and share on your social networks should have a goal, and purpose.

4. Share Engaging Content

By sharing engaging content– offering helpful advice, tips, and expertise, you are working to position your brand as a leader in your field.
This same concept applies to your social media marketing strategy – the goal is not to solely promote your products but to share value so your followers view your brand as a valuable source that they can turn to for assistance.

5. Be Social

Just don’t share your content and hope people will interact with your business.
Comment, Like and share your follower’s content. When fans respond to your content, highlight them in the comments.
These small and personal touches can give you an edge with your audience.

6. Customize Your Company’s Facebook and Twitter Page

Is your company’s Facebook and Twitter page a fair reflection of your brand, products and services? Use a customized background to create a truly memorable Profile page.

7. Test your results

You need to test your efforts to ensure what you’re doing is actually working. A social media management tool like Hootsuite will give you access to analytics tools which enable you to get a better understanding of the shares and content which are generating the most engagement and those that are not.
This is invaluable information, as you’ll be able to determine which content to focus on and enable you to provide more to your audience.

 

Businesshands

Businesshands brief introduction to SEO

This is a brief introduction to SEO.

Businesshands aims to inform you what SEO is, but not to teach you how to become an SEO expert.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the printed books can go quickly out of date, but if you ask around there will likely be at least a couple good guides .

What is SEO?
SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name
Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them.  It is usually a good idea to use your keywords in your domain name when possible.

SEO Content
Having interactive, unique and engaging content is extraordinary for not only your site guest but also for search engines.
The more effective, informative and interesting content you have, the more probable that your guests will stay and look around on your site. Furthermore, it influences search engines to put a greater numbers of your website pages in their search indexes.
To know how SEO works, you will need to know how to use content marketing in an SEO-friendly manner. To do so, you may begin by just making blog posts on your site, and as your audiences develop, you can grow your content to suit your business.
• Here are the different kinds of quality content that you can offer –
1. Blog Posts
2. Articles
3. E-Books
4. Tutorials and How To Guides
5. Slides
6. Videos
7. Podcasts, etc.

Gaining Top Rankings does not happen overnight
Your main competitor is likely to have been around for a long time and built many links  up over time.
Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links
Register your site in the major directories such as the Yahoo! Directory . I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links.

  • Write press releases and articles and syndicate them on other sites. Link back to your site using your keywords when possible) in the article signature block.
  • Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
  • Buy advertising from related websites
  • Sponsor sites and get them to link to you.

 Businesshands – We hope you enjoyed reading this article

Common branding mistakes

 

Here’s a quick summary of the most common branding mistakes  and some brand-building advice.

  • Not taking the time to develop a brand platform

A brand is a set of perceptions that live in the mind of the customer. If you haven’t even identified what perceptions you want to own with your target audience, how on earth do you expect to build those perceptions? The first step is deciding what those perceptions, known as brand pillars, should be:
a) they must be meaningful – something that the target customer wants
b) they must be credible – something your brand can own
c) at least one of them should make your brand different from the competition.

  • Your brand is not focused tightly enough and you re not communicating consistently .

Branding is often about sacrifice and letting go of the desire to appeal to everyone .
Do a good job of clearly and consistently communicating your brand messages in multiple ways. Keep your message simple and the chances of owning it are much greater.

  • Not having a Plan B

There are many businesses that think a brand is something you establish and then it takes care of itself. You should constantly refine and revise your offerings to deliver better quality and adapt to the changing needs of the market. Not all branding strategies will work the first time. In those instances, you need to be ready with a second plan to ensure that recovery is immediate.
Managing a brand is not easy. But you must always understand that your business is more than just its products and services. Success depends on the way you shape the experience of your customers. This is what defines your brand identity.

  • Not realizing the importance of brand cascading

It’s a common mistake is to lose sight of the fact that a big part of a brand is the people behind the brand. If your people don’t know how to live and breathe the brand, how do you expect the brand message to get through to the target audience? Brand cascading sessions – in which employees brainstorm ways they can help bring the brand to life in what they do each day – are critical to strong and consistent brand delivery at all points of contact with the target. These sessions not only serve the purpose of communicating the brand essence to employees, they also involve the employees and get them thinking creatively about how they can help bring the brand to life in their specific areas. It also helps get everyone, regardless of individual roles, in the mindset of serving as brand ambassadors and not simply as employees.

  • Not focusing on first impressions

There’s no logic in trying to get an audience before you’ve established what your brand is about. Branding is the first step to entering the marketplace, and you should prioritize it before trying to make money. The first impression is always the first point of contact between your brand and the customer

Businesshands

How to make the most of a quieter period in your business

 

Its the start of the new year, phones are quieter out and there’s little activity in the office, what should you be doing with your business to make the most of this quiet period ?

Here are some suggestions…

Do a review of your business performance so far this year
Go deep into your figures to really understand what’s happening in your business. How is it performing against last year? Are you spending more in some areas than you should be? Are the buying trends of your customer base changing? Are you in front or behind where you were at this time last year in terms of sales? Why is that?

Review / revise (or even create) your business strategy for the rest of the financial year
No matter how small your business is, you should already have a well-developed business strategy in place. Ask yourself, what do you need to do, to make this year the best year ever? What is stopping your business getting more sales through the door? Are there events you could be attending, what about networking, what about your marketing / advertising?

Define / refine / streamline your customer journey
How do you currently get a new customer through the “door”? What does it take to move a prospect from an exchange of business cards through to an exchange of contracts… or from a new follower on Twitter to a new and valuable customer? Do you have a defined sales process in place? What is it? Is it effective and could it be better?

Take some time to bond with and train your team
Of course, you could continue to push you team to make hundreds of sales calls a day but the reality is, the summer months are the least effective time for many organisations to acquire new business. That means it’s the best time to take days out for training, team building and refocusing of minds for the months ahead.

Review your suppliers
Are you really getting the best deal on your purchases? It’s time to take stock of your suppliers and make sure they are still the best ones to take your business forward. If you can find cheaper or better elsewhere it’s time to renegotiate your contracts or switch to something else. Don’t just do this for physical stock either… think software services, IT support contracts, office cleaning and anything else that’s provided to you as a service.

Get your marketing in order
It’s time to do a deep dive review of your marketing. Do you have core messages that you’re delivering to your customers? Are they still relevant? Are you still pushing your messages out to the right places? Analyse your marketing in depth. Which bits are driving traffic, creating enquiries or closing sales? Which ones are adding no value to the business at all and can be stopped? Where are you wasting money? What could be done better?

Focus on your own well-being
If you’re a business owner or a senior leader within an organisation, now is the time to plan some downtime, take some time off to re-energise and reconnect with hobbies you once had, friends you haven’t seen and places you used to go. Happy and relaxed people make better decisions and are able to get more done so take some time off whilst you can.

 

Businesshands