Most consumers are looking to engage and connect with their favourite brands on social media.
Developing a stucessful social media marketing strategy will help increase your brand awareness, followership, and drive traffic to your website .
Here are 7 tips to help you with your social strategy in order to build your business presence.
1. Who is your target audience
Knowing and understanding your target audience is incredibly important to your digital marketing strategy. Decide who you are aiming to reach so your efforts will be aimed at engaging that audience.
2. Use a Blog on Your Company’s Website
Whether you use your blog used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website.
3. Know Your Social Media Goals
Do you want to drive traffic to your website or build leads?
Every post that you publish and share on your social networks should have a goal, and purpose.
4. Share Engaging Content
By sharing engaging content– offering helpful advice, tips, and expertise, you are working to position your brand as a leader in your field.
This same concept applies to your social media marketing strategy – the goal is not to solely promote your products but to share value so your followers view your brand as a valuable source that they can turn to for assistance.
5. Be Social
Just don’t share your content and hope people will interact with your business.
Comment, Like and share your follower’s content. When fans respond to your content, highlight them in the comments.
These small and personal touches can give you an edge with your audience.
Is your company’s Facebook and Twitter page a fair reflection of your brand, products and services? Use a customized background to create a truly memorable Profile page.
7. Test your results
You need to test your efforts to ensure what you’re doing is actually working. A social media management tool like Hootsuite will give you access to analytics tools which enable you to get a better understanding of the shares and content which are generating the most engagement and those that are not.
This is invaluable information, as you’ll be able to determine which content to focus on and enable you to provide more to your audience.