Page image
Page icon

The 3 main benefits of outsourcing your marketing vs In-house employees

Marketing for your business

While you may have already explored the potential of expanding your business marketing efforts, whatever your situation, it’s likely that digital marketing can help your business reach its next goal.
It’s likely that when considering how to grow your business and stay ahead of your competitors, two options will  arise when it comes to digital marketing: do you keep it in-house and build an internal marketing team, or do you outsource part or all of your digital marketing to an agency?

There are three main benefits to outsourcing your digital marketing needs to an agency that understands your business:
Save on the cost of marketing your business
• Free up your internal resources to focus on your business
• Your business benefits from marketing expertise and guidance

To highlight how outsourcing your digital marketing could be the answer you’re looking for, we will explore each of the main benefits in more detail.

Save Money by Outsourcing your Digital Marketing
The big consideration when weighing up your options is the cost. Outsourcing your digital marketing costs a fraction of what it would cost in order to hire your own team of professionals, and get the same level of expertise.
In order to cover the essential areas of digital marketing, you will need to hire for roles with specific skills, including:

• Conversion rate optimisation and analysis
• Content marketing and copywriting
• SEO
• Paid Advertising and PPC
• Email marketing
• Social media marketing

The cost to hire an employee can be a huge investment for many businesses.
Even for smaller businesses, hiring just a couple of in-house marketing members isn’t appropriate or even possible.

Benefit from the Knowledge of  Marketing Experts
Agency marketers work in an environment, which requires them to update their skills and keep track of the latest trends. Agencies need to stay on top in order to attract clients and offer new services, which benefits your business in the long run.  Agencies have also gained expertise in marketing for similar businesses in various industries, meaning they have added knowledge to bring to the table which can benefit your business.

Free Up your Internal Resources to Focus on your Business
Outsourcing allows you and your team to focus on your core business competencies where you have expertise.
It’s likely you’re not an expert in developing a marketing strategy and online marketing campaigns that bring in leads and generate sales. Outsourcing activities that are not your core competencies, such as digital marketing, makes sense. This way you can be assured you have digital marketing experts dedicated to your marketing, while you focus on what you know best.

At Businesshands we believe a  digital marketing agency can become your businesses’ digital marketing department, forming an important partnership that helps to enhance your business’ performance.

If you would like to talk about our managed social media services, why not contact a member of the team today on 0207 458 4788

Leave a Reply

Your email address will not be published. Required fields are marked *