Things to consider when creating a newsletter for your business
Make it easy for users to subscribe
Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. Tip- Don’t make too much required fields as if its takes too long to subscribe people get scared off.
Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it’s important to tell your readers what to expect and how often to expect it.
Send a welcome email
You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.
Design your newsletter to fit your brand
Your email campaigns should match your brand’s look and feel. If you’re using a template, you should customize it to include your company’s colours and logo in the header. If important to keep your emails consistent with the rest of your company’s content.
Send people content they will want to read Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. Segmentation allows you to target certain subscribers on your list. If your store is having a sale, then you could send a campaign only to people near a particular post code because subscribers who live in other parts of the world don’t need to know about it. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and also share it with friends.
Keep a publishing calendar
A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they’ll be more likely to delete the next email, or worse, mark it as spam.
Test. Different email clients and mobile devices display emails differently. Send test emails to yourself and colleagues. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter.
Is it mobile friendly
If a campaign doesn’t show up on mobile devices, it’s not going to get good results. Everything you send should be mobile-friendly
Know your spam rules. A lot of innocent people send spam because they didn’t know any better. Read up on the CAN-SPAM act to avoid any issues Your are allowed to send bulk email only to people who specifically asked to be on your mailing list. Include an obvious unsubscribe link in every email.
Make it easy to be shared. Send content that people want to share, and make it easy for them to do it.. Be sure to Include a link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they’re already active. Then when their friends start sharing and subscribing, you’ll know it’s working.
Keep an eye on your statistics. Most email newsletter services offer free reports that contain helpful information. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down.
Be friendly Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. If you collect first names on your signup form, you can dynamically include them in your email greetings.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan on the content.
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