Before you publish your next piece of web content, run it through the following checklist for the best SEO tips
1. Pick a good keyword or phrase
First you need to pick the search term or phrase you want the post to show up for. If I am writing about the best small toy for cats I will want to find out what people are actually searching for.
The easiest way to do this is to use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)
For example, I noticed that “small cat toys” receives 890 monthly searches — higher than any other related combination of words.
Now that I have a search term I want to try to rank for its time to some research on your competition.
3. Good content.
Now that you know what your competition looks like, it’s time to create the content that is capture your target markets attention.
Whether you are creating a blog post, ecommerce store page or newsletter it needs to be better than the good content.
4. Put the keyword in your page title.
This should be simple enough, but I’ll here goes: Your page title should contain your keyword, but that doesn’t mean it has to be exact .
Additionally, the title must also be interesting enough that people will actually want to click on it!
5. Put the keyword in your header.
A suggestion would be to organise webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).
This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.
6. Use the keyword in the URL and in the post.
Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will rank better when deciding whether or not to show a certain page?
THE SECOND ONE ! While the first might not completely kill your SEO efforts, the latter will show Google exactly what the post is about.
7. Insert internal links.
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.
8. Get external links.
External links are links from websites other than your own. Google relies heavily on external links and this makes sense, doesn’t it? You can talk about yourself and your business all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.
While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.”