Why should you as a small business owner be concerned about search engine optimization (SEO)?
• Because you want to provide visitors to your website with such a fantastic user experience that they will tell others
• Because you want to provide search engines like Google with critical information so they will place your site in the top 5 spots on the returns page
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – then someone else is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers.
Reasons to Invest in SEO Marketing
1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for.
2.Potential for Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service.. No bold and expensive magazine advert is required. You just have to present yourself in one of those top 5 results and – presto! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over.
3. Optimal Reach
People unconsciously trust search engine results. To a user if Google places a business in the top spot of a search, then it must have earned that place and it must be good.
4. Exposure for your Brand
As stated in point #2, people unconsciously trust search engine results. If Cathy’s Cakes is #1, then Cathy’s serves the best cakes. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.
Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be King. But when used in conjunction with other important marketing tools, SEO will provide traffic, credibility and branding .