Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. The reluctance to outlay the expense of a new website design is understandable especially in the early stages. But if this is done well, redesigning your website can be a high return on investment.
Here are four reasons to consider a website redesign in 2018.
1. Your Content Management System or Website Technology Is outdated
It has been said that one human year equals at least four Internet years. That’s how fast technology is progressing, however some website platforms and content management systems haven’t kept up. They may have been great a few years ago, but if your website has been built on older technology you may find your editing choices will become limited as new features become desirable, and you may also be more vulnerable to security breaches and unwanted hacks. By having your website redesigned on a more contemporary, flexible and progressive platform your website will be able to adapt with technology and maintain greater security.
2. Your Website Should Be Mobile-Friendly
Mobile users expect to get what they want very quickly and easily, and want to have “mobile intelligent” features.It is important that your website is optimized for mobile devices to ensure the best user experience and if you are simply delivering your users to the desktop version of your website you will be losing business due to accessibility issues.
3. Your Website Design Looks Outdated
The first impressions is valuable. Research shows that you only have a few brief seconds to get the user’s attention and engage them. Also the quality of your website design is a direct reflection on your business image, so it is important that your website looks professional, fresh and contemporary. Additionally, if the aesthetics of your website design is old the chances are that the user experience is also going to be lacking.
4. You Aren’t Getting the Results You Expected
No matter how much you like your website, you would probably like it more if you got the results you wanted. Getting results is a direct result of how you attract, engage, convert, measure and optimize your website towards your business goals.
Before committing to a redesign, look at your current website and reassess what you would like to accomplish. Think about new technology to really improve your online opportunities.
Business goals change over time and you want your website to support these changes. The great thing about new technology gives your business more opportunities to expand into different areas.
Social media, online review sites and cloud applications. If you don’t redesign your website to integrate new technology into your business you may find it hard to keep up in your industry.
Your website is a living part of your business, and it should evolve and change as your business grows and as technology progresses.
Learn more about website design service to really help drive your business forward.