Its generally known that to increase your brand presence, you need to be active on social media .
While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.
So which Social media platform is better for your business??
The best social media platforms for business
If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.
Who should use it: Everyone – from individuals to the largest multinational corporations
What to share: Start, join, and lead conversations; interact directly with brands and customers
Post frequency: minimum of one time a day to multiple times a days
Twitter is the dominant democracy of the social-sharing economy. Relevancy, personality and brevity are the keys to making your voice heard.
Useful tools: Buffer lets you stockpile and schedule content in advance. Tools like this allow for posting around-the-clock, increasing the likelihood of snagging followers beyond your country or time zone without being working 24/7.
Who should use it: Lifestyle, food, fashion, personalities and luxury brands
What to share: Share visual content- photos and short videos
Post frequency: Once a day
Instagram invites brands with visual content into their customers’ zone-out time. Create and post content accordingly.
You’ll want to experiment with your own userbase and followers, but it’s likely that the best time to target your posts will be to get to your audience’s eyes during their commutes, nights, and weekends.
Useful tools: Use the integrated sharing functions for Facebook, Tumblr and Twitter to repurpose your Instagram posts for more shareable media. Include a relevant hashtag to become more discoverable on Instagram and to track engagement across sites where you share the content.
Who should use it: Businesses (especially B2B service providers), Recruiters and Job-Seekers
What to share: Job-postings, company descriptions, employer/employee research
Post frequency: Two to four times a week
Keep a company description and profile page mindful of keyword SEO, but your network of employees and contacts is your most valuable (and potentially damaging) content on LinkedIn. Make sure people in your organization are appropriate, professional and on-brand. There’s nowhere online where employers and employees are more intimately linked.
Who should use it: Everyone and their cats (literally)
What to share: All types of online content, events, ads
Post frequency: Once or twice a day
Consider advertising or paying to promote your page on Facebook, but don’t make your brand’s Facebook page itself look like an advertisement. Inspire conversations and shares – and be sure to ask questions.
Of all social networks, Facebook is best equipped to share responses to a post asking a question or sparking conversation.
There’s no shortage of options for analyzing Facebook data so you can track the success of your content .
Useful tools: URL shortener Bitly does more than just shrink down links. Each time you convert a link, Bitly offers stats on clicks generated from that specific link, making it helpful to see how much traffic is brought directly from sharing to Facebook.
Who should use it: Brands with video content and ads, anyone giving explanations or sharing expertise
What to share: Short (less than 1.5 minutes) video content
Post frequency: Once or twice a week
Google treats its own well, and YouTube is the prime example of this fact. YouTube videos feature prominently in Google search results.
Keep this in mind when naming and describing videos.
Useful tools: A subscription widget or link to your website can help convert single views into long-term influence.
Who should use it: Brands already on the other major social networks, B2B networking, bloggers
What to share: More formal and professional than Facebook; Hashtags have major search value
Post frequency: Once or twice a day
As Google’s proposed alternative to Facebook, keywords and search engine optimization are central to the appeal of Google+. Link often to content on your own website to direct this search boost where you want it most.
Who should use it: Fashion, food, design, travel and anything DIY;
What to share: Creative, visual content
Post frequency: Minimum of twice a day
Users pin and re-pin posts to Pinterest Boards, which naturally push the content on Pinterest into categories. This makes easily-categorized content most apt for sharing, and wisely-chosen keywords essential to successful post captions.
Pinning and re-pinning frequently is necessary to appear within current results for a given search term, regardless of how popular your content is.