Hands up if your organisation has conducted a marketing audit in the last year
What about the last 3 years? How about 5… or even 10? Don’t worry, you’re not alone. Most companies regularly conduct a financial audit, but very few choose to conduct a marketing audit even though it’s the performance of their marketing activities which will largely be responsible for delivering those all important revenue figures at the end of the financial year.
Identify your competitive advantage with a marketing audit
Let’s be honest, if you’re like most companies – your marketing activities and strategy (if you have one), have probably come about from a few requests to “do” some social media, send out an email campaign or put together a few brochures. You’ve probably got some existing literature and imagery you can spruce up and that seems to do the trick, or at least you think it does.
But how do you know if you’re delivering a message that resonates with your ideal customer? Is the message you’re delivering and the way in which you’re delivering it really the best it could be in today’s ultra-competitive climate? What are your competitors doing and are you getting left behind? A marketing audit can answer all of these questions and more.
The value of a marketing audit
Just like a financial audit, a marketing audit can provide in-depth analysis of your business, your products and your services. It can offer an insight into the market place and where you (and your competitors) sit within it. It can identify opportunities which can save you time and money, and others which make your marketing more effective and earn your business more money. Perhaps most importantly though, it can help to build a marketing strategy which aligns with your business objectives and helps you to achieve your short and long-term goals.
What we include in our marketing audit
- Market and competitor analysis (including SWOT analysis)
- Customer and prospect analysis
- Review of current marketing collateral and activities
- Assessment against business objectives
- Detailed report of our findings and some “quick marketing wins”
- Further to this, we can design a comprehensive marketing strategy for you to align with your business objectives
Of course, now that you’re fully informed and have a comprehensive marketing strategy ready to go, you’ll probably need an amazing team that can turn your strategy into real results and we can help with that too. Want to know more? Contact us today on 0207 458 4788 or fill in the form at the bottom of this page and we’ll be in touch shortly.