SEO (short for search engine optimisation) is a way of making your website more prominent on search engines like Google, for words or phrases that relate to your offering. For example, if you’re a 2nd hand car dealership in North London, you might want to feature prominently for the phrase “used car London” or “north London 2nd hand car sales”.
SEO helps your business rise up through the rankings of search engines for your preferred search terms and that means the number of visitors that come to your site naturally will increase. Your website ranking could mean the difference between 10 website visitors per day and 10,000 visitors per day.
SEO is not a quick solution. It’s a long term investment which requires careful planning and consistent execution month after month so you’ll need to be prepared for the long haul. Having said that, if you are willing to make a long-term commitment to your SEO strategy, the results can be truly business changing.
Done well, search engine marketing is a really powerful way to increase the number of visitors to your site – but remember, you’ll still need to convert your visitors into enquiries or sales. That’s where our other fantastic marketing services come into play such as social media , content and email marketing.
So what’s included in our SEO services?
Keyword and Competitor Analysis
Our first step is to review your website and the competitive market. From this we’ll be able to identify and recommend target keywords that your SEO strategy can be built around. The more competitive the keywords or phrases, the more challenging (and expensive) the task becomes… in general, the longer the phrase – the less competitive it is.
On site optimisation
Sounds complicated, but what we mean by this is that we’ll fine-tune your website so that it is seen strongly by search engines in relation to your target keywords and phrases.
We do this by completing a comprehensive website audit to identify issues that could negatively affect your ability to rank well in the search engines. Think of a website audit like a technical health check or a website MOT. We’ll be looking at a wide range of important factors including the website structure, page and link errors, page titles and descriptions, the number and quality of back links, whether there’s duplicated content and much, much more.
The analysis completed in the first two stages above, form the foundations on which your SEO strategy will be built and implemented.
SEO Optimised Content
The key to driving healthy volumes of traffic to your website is creating plenty of quality content, fully optimised for your target keywords and phrases. We’ll then promote your content through a range of online channels.
Here at businesshands, we produce the highest quality content – fully researched and written in the UK by experienced content specialists who have English as their first language. Our content services include blog posts, articles, case studies, white papers, web content, email subscriptions and much more.
Domain authority and SEO Link Building
This is what we call ‘off site optimisation’. Search engines like Google will grade the importance of your website on the number and quality of links that point to it. Search engines will also look at how the links were added. If you receive 100 links back to your website in one month, it’s going to look suspicious.
Our job is not just to build those links… it’s to build the right blend of links at the right pace to reassure search engines that you are a quality website. Luckily for us, we have some amazing contacts with high ranking websites that allow us to post content and links back to your website and this is really where we differentiate ourselves from the rest. We implement a high quality, blended link strategy that search engines love.
How you know it’s working
We want you to be confident that we’re doing all we can to help your business rise through the ranks and so we’ll provide you with your own log-in to our SEO reporting tool. This means you’ll be able to monitor the progress of your website for the keywords or phrases you’ve chosen whenever you like. No more waiting for a month-end report and no more relying on someone else’s word that your SEO strategy is working.
Are You Ready to Dominate Online?
If you’re ready to super-charge your revenues and want to work with a friendly and dedicated team of London based marketing specialists, call us today on 0207 458 4788 or fill in the form below and we’ll be in touch with you shortly.