Things to consider when creating a newsletter for your business

 

 

Things to consider when creating a newsletter for your business

Make it easy for users to subscribe

Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. Tip- Don’t make too much required fields as if its takes too long to subscribe people get scared off.
Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it’s important to tell your readers what to expect and how often to expect it.

Send a welcome email

You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.

Design your newsletter to fit your brand

Your email campaigns should match your brand’s look and feel. If you’re using a template, you should customize it to include your company’s colours and logo in the header. If important to keep your emails consistent with the rest of your company’s content.
Send people content they will want to read Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. Segmentation allows you to target certain subscribers on your list. If your store is having a sale, then you could send a campaign only to people near a particular post code because subscribers who live in other parts of the world don’t need to know about it. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and also share it with friends.

Keep a publishing calendar

A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they’ll be more likely to delete the next email, or worse, mark it as spam.
Test. Different email clients and mobile devices display emails differently. Send test emails to yourself and colleagues. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter.

Is it mobile friendly  

If a campaign doesn’t show up on mobile devices, it’s not going to get good results. Everything you send should be mobile-friendly
Know your spam rules. A lot of innocent people send spam because they didn’t know any better. Read up on the CAN-SPAM act to avoid any issues Your are allowed to send bulk email only to people who specifically asked to be on your mailing list. Include an obvious unsubscribe link in every email.
Make it easy to be shared. Send content that people want to share, and make it easy for them to do it.. Be sure to Include a link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they’re already active. Then when their friends start sharing and subscribing, you’ll know it’s working.
Keep an eye on your statistics. Most email newsletter services offer free reports that contain helpful information. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down.

Be friendly Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. If you collect first names on your signup form, you can dynamically include them in your email greetings.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan on the content.

 

Businesshands offer a professional email marketing service … learn more

How to maximise the potential of every blog post you write

If you’ve worked hard to write an article or a blog post, you want to make sure that it gets seen by as many people as possible. To do this, you need to do more than just post it on your website and hope someone sees it. Below we’ve put together a few simple ideas to help you maximise the usage of every article or blog post that you write. Let’s begin.

Post it on to your social media pages

Ok, let’s get the obvious one out the way first. Great content is nothing without a means of distributing it. That’s just as relevant for blogs as it is for paper flyers. Unless you already have excellent SEO and a large number of visitors coming to your website on a daily basis, it’s unlikely your blog will ever get read. The cheapest and most cost-effective way of distributing your blog is by posting it on your social media pages. Be sure to use a short punchy headline and always use a high quality image to go with it. Social media posts with images are about 5x more likely to get clicked on than posts without. Also, remember if you’re posting to Twitter, to maximise the reach of your post further using #hashtags.

Post it on to your social media pages (again)

That’s right. It’s amazing how many companies choose to post their blog just once. What a shame when you’ve invested so much valuable time in writing it. At businesshands, we would typically post the blog twice in the first week, once in the second, once in the fourth and then once a month for the next three months at least.  Try posting it with different titles, different excerpts and different imagery each time. Posting at different times of the day or alternating between weekdays and weekends is a good way of reaching different audiences every time.

Turn it into an email

A great way to build a relationship with your prospects is to send a regular email, but there’s no need for you to spend hours writing original content. Turn your blogs posts into an email campaign with a call to action at the end. We create e-newsletters for many of our clients and we generally create one email campaign for every 2 blogs. This gives us two great pieces of content for each campaign and by having a third sector focusing on the company or the offering, we’re able to provide our clients with a well-rounded, informative e-newsletter to send on to their database of prospects.

Make a statement

Business strategy planning

… and then post them to your social media feeds.

Consider publishing the blog in full on other websites

If you’re obsessed with your Google website ranking and already have a strong SEO strategy in place, then this probably isn’t something you should be doing. For the 95% of us that don’t however, posting your blog on multiple sites provides an opportunity to get your brand in front of a whole new audience. Platforms like Medium and LinkedIn’s Pulse are a great place to start.

Targeted Delivery

If your blog post solves a very particular problem, think about how you can send a link to your blog to the very people that are experiencing the problem. Platforms like Audiense allow you to data-mine your Twitter followers to find people with key attributes. You can then send them a personal, direct message with a link to the blog. Similarly, LinkedIn’s premium membership will allow you to search for specific people by job title, location, industry and even company size. Through LinkedIn’s Inmail you can then send them an introductory message with a link to the relevant post. LinkedIn’s groups are also a useful way to reach a more broader, targeted group of people.

Social advertising

Last but not least – use the paid advertising feature on whichever social media platform you use to turn your blog post into an ad. Doing this means you can reach out to thousands more targeted people each day, growing brand awareness and driving hundreds more high quality visitors to your website. If you’re looking to increase your website traffic, social advertising is a really cost effective way of doing this. It’s a useful skill to learn and the better you get at it, the cheaper your advertising becomes. We’ve ran Twitter campaigns for clients where the cost per click (i.e. – the cost to get a visitor to the website) is just £0.08. In those situations, a £500 spend can go a long way.

So there you go – just a few ideas to make your blogs go further. Of course, it’s not an exhaustive list. You’ll find advice on the web encouraging you to turn them into PowerPoint presentations, short video montages and a whole host of other ideas besides. The bottom line is we know the ideas above will genuinely deliver more traffic to your website (which is what you blog is about, right?). We know this because this is what we do for our clients. They are both time and cost effective and most importantly – they deliver results.

If you would like help with your social media, blogging or email campaign management – give the experts a call (that’s us by the way). We’re on 0207 458 4788 and we’d love to become part of your team and help your business reach new heights through our outsourced marketing services.