Where does your business measure on the social media scale

 

Someone once said to me “to understand how to do something well – you need to understand what good looks like” and he was right. Only when you know “what good looks like” can you put a structured plan in place to help you achieve it. So in today’s blog, we’re going to introduce you to what good looks like in the world of social media and give you the opportunity to understand where your business sits on the social media scale.  You’ll find a handy graphic above  illustrating your social media readiness.

Goals and Channel Integration
One of the first things to note about social media, is that it’s not just about posting messages and following people. If you’re going to do social media well, you first need to understand why you’re doing it and what you want to achieve from it.
Social media is part of the customer journey. A person finds and follows your company on social media, then they see an interesting post from you and click on it to get to your website. Next (hopefully) you’ve got some kind of call to action or sign-up form and from there (if you’re really good) not only will you receive an enquiry or sale, but your visitor will also be fed into your e-newsletter list or a set of automated mailers. By putting this structure in place, it helps you to understand what posts are good for social media and what posts aren’t so good. Having an endless stream of links to articles on other websites for example (as many organisations do) is not going to add any value to your business.

Community Management
The next key takeaway in this article is that social media is a 2-way communication platform. That means you need to be encouraging conversations and watching for and responding to your followers if they decide to communicate with you. If you’re really good – you’ll be actively searching the social media world for mentions of your organisation and proactively involving yourself in those conversations.

Content planning
Put your hands up if you have a 1-year content plan in place… anyone? What about 6 months… or 3 months? Ok – last chance, how about 1 month?
The chances are, when you think of social media, you think of short posts and images – but the reality is that the majority (and most successful) of posts contain links to articles. If you’re not writing your own blog / regular article – then your only option is to post links to articles on other websites and that immediately throws your highly effective customer journey out of the window.
Devising and creating regular content is critical to the success of your social media. The further you plan your content in advance, the more strategic it can become and the more value it will deliver to your organisation.

Paid Social Media Advertising
If we think back to the customer journey – perhaps the most critical part of it is to make sure you get found in the first place and that’s where paid social media advertising comes in. Social media advertising is hugely powerful, allowing you to target specific age groups, interests, geographical locations and even times of the day. Not only that, but you can set goals tied into your advertising. Do you want to acquire more followers, increase web traffic, get app downloads or increase newsletter sign-ups? Anything is possible. Here at Business Hands, we put a strong emphasis on social media paid advertising because we believe it offers better targeting options, better results and better value than traditional PPC (pay per click) methods through platforms like Google AdWords

Evaluation
Lastly and probably the least practiced – evaluation is the most value-add part of the social media journey. Let’s equate being a social media manager to a farmer. To get a high yield from your social media you need to invest in the right tools, you’ll need to try different strategies, you’ll need to nurture your crop (your community) and you’ll need to measure and evaluate everything you do. With the right technology in place, it very quickly becomes clear what is working and what is not and as time goes on you can fine tune your social media feeds to maximise audience engagement, drive website traffic and most importantly – increase sales.
We hope you’ve enjoyed this introduction into what good social media looks like. You’ll find a helpful graphic below to help you plan to take your social media to the next level and obviously we’d love to help you achieve that.

Business Hands offers fully tailored content, social media and email marketing packages for every size of business at very competitive prices. To find out how we can help your business, contact us today on 0207 458 4788.

Businesshands.

Here’s how not to outsource your marketing…

I thought I’d break from the norm of our typical “how-to” blog post this week to tell you about an experience I had last week at the Chartered Institute of Marketing (CIM) Small Business Conference.

If you have any involvement in marketing (and maybe even if you don’t) you’ll have heard of the CIM. For over 100 years, they have been supporting, developing and representing marketers, teams, leaders and the marketing profession as a whole. They are in fact, the largest professional marketing body in the world and so you can imagine, the calibre (in the most part) of the speakers on the stage was pretty high and some of the talks that were given, were truly exceptional.

But there was one particular speaker that really stood out…
…and not for the right reasons

The majority of speakers delivered some great key messages to help small business marketers make the right choices around how to get things done… pointers such as:

  • Make sure your website answers the question “why should I choose you?”
  • Always market with the decision maker in mind above that of the user of your product
  • Use stories to convey the value of your offering
  • Create an ‘advantage’ for each product or service you sell
  • Don’t forget the small details — they make all the difference
  • Marry your sales and marketing strategies together to be more productive

This particular speaker however, had no interest in offering advice — only to sell the services of the company she worked for in a 30 minute sales pitch (let’s call the company ‘Marketing Magic’ for the sake of keeping anonymity). With the price of a ticket sitting at a princely £75, you can imagine that a 30 minute sales pitch did not go down particularly well with the audience.

But it did with me and here’s why…

Marketing Magic’s offering was an outsourced Marketing Director service. The speaker initially built the business case by stating that a typical Marketing Manager might earn around £40k per year and once you add on office space, mobile phone, a laptop a company car and all of the other expenses — it would cost an organisation around £80k to employ a full time Marketing Manager and this was quite a stretch for many small and mid-sized organisations.

The solution from Marketing Magic to save money, was to outsource your marketing to a Marketing Director from their organisation for just 2 days per week at a cost of £60k per year. YES — that’s correct. Their solution was to take on a much more expensive marketing manager for less than half of the time that you really needed them in your business.

I was ASTOUNDED to say the least and it made me realise that here at businesshands, we need to shout louder about what we do, to make sure organisations likes yours understand that there are far better options available to fulfil your outsourcing marketing requirements.

How about an entire marketing department from just £1,295 per month or £15,540 per year?

Yes, that’s right. Here at businesshands, we can give you access to an entire marketing department from just £1,295 per month. Here are the skills sets and expertise available to you 5 days per week (and in some cases 7 day per week) with our amazing service.

  • Marketing Director with real strategic insight. Able to understand your organisational objectives and work to define and implement a winning strategic marketing plan.
  • A social media expert — adept at creating inspiring posts. Someone who actively engages with and nurtures your on-line community to deliver real value to your organisation.
  • A content expert / a copy writer / a blogger. Someone to research and deliver passionate and engaging pieces to help grow brand awareness, increase website traffic and drive audience engagement.
  • An email marketing professional. Someone to produce and deliver regular, top quality email content that defines your brand and calls your target audience to action.
  • A dedicated SEO expert who will help your organisation rise up the ranks of the world’s favourite search engines such as Google, Yahoo and Bing with your own personalised search engine optimisation strategy.

And you can get access to all of this for less than the salary of a marketing assistant*

So my message is simple. If you are in any way looking to expand your in-house marketing skills and expertise, come and speak to us. Whether you have £15k or £150k per year to spend — there is no need to compromise. Outsource your marketing to us and we guarantee to deliver more than the equivalent cost of a salary ever could in-house (and don’t forget  – if you employ someone in-house, you still need to give them a marketing budget to do their job. That’s one more expense).

So get the marketing capabilities and expertise of an organisation with 10 x your budget and contact us now on 0207 458 4788. It will be one of the smartest strategic moves your organisation will ever make.

Thanks for taking the time out of your busy day to read this post . We’d really appreciate it if you would hit the share links below and help us spread the word… and of course we’d appreciate it even more if you gave us a call to chat about our services.

Chris

CEO businesshands

*Prices start at £1,295 per month and are entirely dependent upon your organisation’s needs. The exact pricing to outsource your marketing can be confirmed upon confirmation of your requirements.