The 3 main benefits of outsourcing your marketing vs In-house employees

Marketing for your business

While you may have already explored the potential of expanding your business marketing efforts, whatever your situation, it’s likely that digital marketing can help your business reach its next goal.
It’s likely that when considering how to grow your business and stay ahead of your competitors, two options will  arise when it comes to digital marketing: do you keep it in-house and build an internal marketing team, or do you outsource part or all of your digital marketing to an agency?

There are three main benefits to outsourcing your digital marketing needs to an agency that understands your business:
Save on the cost of marketing your business
• Free up your internal resources to focus on your business
• Your business benefits from marketing expertise and guidance

To highlight how outsourcing your digital marketing could be the answer you’re looking for, we will explore each of the main benefits in more detail.

Save Money by Outsourcing your Digital Marketing
The big consideration when weighing up your options is the cost. Outsourcing your digital marketing costs a fraction of what it would cost in order to hire your own team of professionals, and get the same level of expertise.
In order to cover the essential areas of digital marketing, you will need to hire for roles with specific skills, including:

• Conversion rate optimisation and analysis
• Content marketing and copywriting
• SEO
• Paid Advertising and PPC
• Email marketing
• Social media marketing

The cost to hire an employee can be a huge investment for many businesses.
Even for smaller businesses, hiring just a couple of in-house marketing members isn’t appropriate or even possible.

Benefit from the Knowledge of  Marketing Experts
Agency marketers work in an environment, which requires them to update their skills and keep track of the latest trends. Agencies need to stay on top in order to attract clients and offer new services, which benefits your business in the long run.  Agencies have also gained expertise in marketing for similar businesses in various industries, meaning they have added knowledge to bring to the table which can benefit your business.

Free Up your Internal Resources to Focus on your Business
Outsourcing allows you and your team to focus on your core business competencies where you have expertise.
It’s likely you’re not an expert in developing a marketing strategy and online marketing campaigns that bring in leads and generate sales. Outsourcing activities that are not your core competencies, such as digital marketing, makes sense. This way you can be assured you have digital marketing experts dedicated to your marketing, while you focus on what you know best.

At Businesshands we believe a  digital marketing agency can become your businesses’ digital marketing department, forming an important partnership that helps to enhance your business’ performance.

If you would like to talk about our managed social media services, why not contact a member of the team today on 0207 458 4788

When Employing Someone to do your Marketing Makes No Sense

The average Marketing Manager in the UK earns a salary of around £45k. A non-managerial, digital marketing specialist typically earns about £35k whilst a Junior Marketing Assistant earns £24k. That’s a monthly cost of £3,750, £2,917 and £2,000 to your business respectively.

Add in the paid holidays, the sick days, a pension scheme, the ongoing training, the desk space, the computer, the mobile phone, the company car allowance and a myriad of other expenses and you can, very realistically, increase each of those figures by 50%. Of course, the process of finding that person in the first place isn’t free either. Recruitment agencies typically charge between 10% and 15% for sourcing you the right candidate so there’s anything between £2k and £7k to pay before you’ve even got someone on board.  Then you’ve got to wade through the CV’s, conduct 1st and 2nd interviews, choose a candidate and wait out their notice. All of this, for one person with one set of skills and that set of skills is entirely dependent on the amount of budget you’ve got in your back pocket. If that budget doesn’t take you to the top of the salary bracket for the role you’re offering – you’re already at a disadvantage compared to other organisations that can afford better.

But you’re ok with being at an early disadvantage because you’re going to invest in that person. They’re going to grow with the business and be with you for the long term… or at least that’s what you hope. It’s just as likely that they’ll get skilled up and then move to a new organisation which pays them a salary that aligns with their new found skills… leaving you back at square one. But for arguments sake, let’s say they don’t leave you. If they’re going to do their job successfully, they’re going to need a marketing budget. A small annual marketing budget sits anywhere between £6,000 and £20,000… if you’re a progressive company with a reasonable sized budget you might be lucky enough to have £50-£60,000 to spend.

But you went all-out to get the marketing person you really wanted and that means you stretched your budget to offer a salary of £40k (+ £25k in additional expenses mentioned in paragraph 2 and that means you’ve only got £20k this year for your marketing budget. You had to do it that way though. There was little point in employing someone without the adequate skills and experience and then handing them a £40k budget – that would be a pointless and fruitless exercise. Now your skilled marketing person is going to have to develop a marketing strategy which aligns with the company objectives and then put this into practice, measure it, refine it and deliver results. They’re going to have to run your social media, write blogs, develop email campaigns, run your PPC strategy, manage your events, design your brochures and every other marketing task you can think of. They’re going to have to do it all unless you agree to spend even more money employing someone else to help.

But if you’re going to break even on your investment, even at this stage – your marketing activities will need to deliver you an additional £85,000 in sales over and above what would have come in without the new marketing strategy in place.  That means every £1 spent of marketing budget needs to deliver £4.25 in additional sales just to break even. That’s a pretty big task.

So what’s the alternative?

A fully outsourced marketing department is a genuine alternative. You’ll get access to a wide range of marketing experts with a variety of skill-sets. People who live and breathe marketing on a daily basis and are on the top of their game. You’ll have access to multiple people with real strategic insight who can help you better understand your organisation and how to communicate your message to your target audience. There’s no lengthy recruitment process, no hidden fees and just one, set monthly cost to pay… which we guarantee will be no more than 50% of the cost of employing someone and providing them with a marketing budget in-house. With a minimum contract of just 3 months, a 1-month notice period and the ability to increase and decrease your budget as and when the need dictates, we’re not only a low risk option, we’re also the strategic choice for many organisations who want to maximise their growth potential.

Businesshands outsourced marketing department services start from just £1,295 per month and that includes your marketing budget. Just imagine the level of marketing your business could deliver using our services, your marketing budget and just half of the salary you were about to dedicate to a full time member of staff.  For more information and to give your marketing the biggest boost possible for your budget, contact us today on 0207 458 4788 or email us at info@businesshands.co.uk.

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Chris

CEO – businesshands