Businesshands brief introduction to SEO

This is a brief introduction to SEO.

Businesshands aims to inform you what SEO is, but not to teach you how to become an SEO expert.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the printed books can go quickly out of date, but if you ask around there will likely be at least a couple good guides .

What is SEO?
SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name
Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them.  It is usually a good idea to use your keywords in your domain name when possible.

SEO Content
Having interactive, unique and engaging content is extraordinary for not only your site guest but also for search engines.
The more effective, informative and interesting content you have, the more probable that your guests will stay and look around on your site. Furthermore, it influences search engines to put a greater numbers of your website pages in their search indexes.
To know how SEO works, you will need to know how to use content marketing in an SEO-friendly manner. To do so, you may begin by just making blog posts on your site, and as your audiences develop, you can grow your content to suit your business.
• Here are the different kinds of quality content that you can offer –
1. Blog Posts
2. Articles
3. E-Books
4. Tutorials and How To Guides
5. Slides
6. Videos
7. Podcasts, etc.

Gaining Top Rankings does not happen overnight
Your main competitor is likely to have been around for a long time and built many links  up over time.
Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links
Register your site in the major directories such as the Yahoo! Directory . I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links.

  • Write press releases and articles and syndicate them on other sites. Link back to your site using your keywords when possible) in the article signature block.
  • Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
  • Buy advertising from related websites
  • Sponsor sites and get them to link to you.

 Businesshands – We hope you enjoyed reading this article

Why Should A Small Business Invest In SEO


Why should you as a small business owner be concerned about search engine optimization (SEO)?
• Because you want to provide visitors to your website with such a fantastic user experience that they will tell others
• Because you want to provide search engines like Google with critical information so they will place your site in the top 5 spots on the returns page
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – then someone else is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers.

Reasons to Invest in SEO Marketing

1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for.

2.Potential for Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service.. No bold and expensive magazine advert is required. You just have to present yourself in one of those top 5 results and – presto! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over.

3. Optimal Reach
People unconsciously trust search engine results. To a user if Google places a business in the top spot of a search, then it must have earned that place and it must be good.

4.  Exposure for your Brand
As stated in point #2, people unconsciously trust search engine results. If Cathy’s Cakes is #1, then Cathy’s serves the best cakes. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be King. But when used in conjunction with other important marketing tools, SEO will provide traffic, credibility and branding .



SEO tips for you


Before you publish your next piece of web content, run it through the following  checklist for the best SEO tips

1. Pick a good keyword  or phrase
First you need to pick the search term or phrase you want the post to show up for. If I am writing about the best small toy for cats I will want to find out what people are actually searching for.
The easiest way to do this is to use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)
For example, I noticed that “small cat toys” receives 890 monthly searches — higher than any other related combination of words.

2.Competition research.
Now that I have a search term I want to try to rank for its time to some research on your competition.

3. Good content.
Now that you know what your competition looks like, it’s time to create the content that is  capture your target markets attention.
Whether you  are creating a blog post, ecommerce store page or newsletter  it needs to be better than the good content.

4. Put the keyword in your page title.
This should be simple enough, but I’ll here goes: Your page title should contain your keyword, but that doesn’t mean it has to be exact .
Additionally, the title must also be interesting enough that people will actually want to click on it!

5. Put the keyword in your header.
A suggestion would be to organise webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).
This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

6. Use the keyword in the URL and in the post.
Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will rank  better when deciding whether or not to show a certain page?
THE SECOND ONE ! While the first might not completely kill your SEO efforts, the latter will show Google exactly what the post is about.

7. Insert internal links.
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.

8. Get external links.
External links are links from websites other than your own. Google relies heavily on external links and this makes sense, doesn’t it? You can talk about yourself and your business all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.”