Businesshands brief introduction to SEO

This is a brief introduction to SEO.

Businesshands aims to inform you what SEO is, but not to teach you how to become an SEO expert.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the printed books can go quickly out of date, but if you ask around there will likely be at least a couple good guides .

What is SEO?
SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name
Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them.  It is usually a good idea to use your keywords in your domain name when possible.

SEO Content
Having interactive, unique and engaging content is extraordinary for not only your site guest but also for search engines.
The more effective, informative and interesting content you have, the more probable that your guests will stay and look around on your site. Furthermore, it influences search engines to put a greater numbers of your website pages in their search indexes.
To know how SEO works, you will need to know how to use content marketing in an SEO-friendly manner. To do so, you may begin by just making blog posts on your site, and as your audiences develop, you can grow your content to suit your business.
• Here are the different kinds of quality content that you can offer –
1. Blog Posts
2. Articles
3. E-Books
4. Tutorials and How To Guides
5. Slides
6. Videos
7. Podcasts, etc.

Gaining Top Rankings does not happen overnight
Your main competitor is likely to have been around for a long time and built many links  up over time.
Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links
Register your site in the major directories such as the Yahoo! Directory . I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links.

  • Write press releases and articles and syndicate them on other sites. Link back to your site using your keywords when possible) in the article signature block.
  • Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
  • Buy advertising from related websites
  • Sponsor sites and get them to link to you.

 Businesshands – We hope you enjoyed reading this article

How to market any product or service effectively

You’ll find a million articles on the net these days about the virtues of different types of marketing and why it’s great. SEO fanatics will tell you about the importance of getting your business high up the list in Google, whilst social media bods will tell you the importance of brand engagement and emotional connectivity. Content writers love to tell a story which puts the consumer at its heart and email marketers will provide you with statistical analysis showing how they deliver ROI. And all of that is great except it misses out one vital piece of the marketing puzzle. One so powerful, it can render any marketing activity you do, regardless of the medium you choose – as completely useless. And that’s asking one very important question – “what exactly am I trying to sell?”

You see a spade is not just a spade. They’re big, the small, they’re tall, they’re short, they’re squared headed, they’re rounded headed, they’re wooden handled, they’re plastic handled, they’re expensive, they’re cheap. Each spade has a different set of properties and consequently, has the power to fulfil a slightly different need and that will make it more or less attractive to a particularly type of customer. The same goes for almost any kind of product or service you can think of. So with that in mind, here’s a few things you need to be thinking of before you begin to deliver your marketing message.

1. The problem

Does your product or service solve a problem, if so what does it solve? Not only that, why specifically is your product or service particularly good at solving this problem and why is that important to your customer?

2. The emotion

How will the customer feel if they have their problem solved by your product or service? Paint a picture and put them in the moment. Ahh, isn’t it just great having that problem solved? If your product or service doesn’t solve a problem, let’s say for example, it’s purely a recreational offering – that’s even more of a reason to pull on the emotional benefits of that your audience can expect from buying your product or service.

3. The user or the buyer?

The user of your product /service and the buyer are not necessarily the same person and it’s important to understand who has a greater influence in the purchasing decision and make sure you speak / market mostly to them. Take for example, a toy doll. The buyer will most likely be a responsible adult whilst the child will be the user and the person who influences the decision, hence most adverts for toys (except educational ones) are focused on selling to the child. Move that into a B2B environment however and you might have an expensive piece of software that you’re trying to sell. The users might be a group of salesman, but the buyer is the CEO. He’s the one trying to solve a business problem and he’s the one you need to direct your marketing towards. What problem are you solving for him / her and how?

4. The competition

No matter how good you are at what you do, there’s always experts in your field that you can learn from. More often than not, they’re the competition. Now I’m a firm believer in the idea that whatever you focus your mind on will grow. If you focus on your business, it will grow. If you always focus on the competition, they will end up growing because you’ll be distracted. But that shouldn’t stop you from doing some occasional research on your rivals. What are they saying? How are they positioning their products or services and is there anything that your product or service offers which theirs doesn’t? A little look at the competition doesn’t hurt, but make sure your research is objective and not artificially negative or biased and don’t get obsessive.

5. Define yourself

So now you’ve pulled together all this information and you have a better idea than ever of what it is you’re trying to sell and who exactly you need to be selling it to. Now it’s crunch time. You need to condense everything you’ve learnt into a series of short, well-defined messages about your product or service which you will consistently focus on through your sales and marketing campaigns. It doesn’t have to be many, in fact in many cases – the fewer the better. Make sure your messages are succinct and aimed at the right person and you’ll have a much better chance with your sales and marketing activities, no matter what medium you choose to push your message out through, be it social media, email, content or SEO.

We’d love to hear your comments below and if you like this article, don’t forget to share it with your colleagues and of course, if you need help with your marketing – don’t hesitate to drop us a line today on 0207 458 4788.

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